About TurboGaff
Estate agents spend a lot of time and money creating great property listings. Professional photography, floorplans, descriptions and all the details a buyer needs are already there. We thought that content could work a lot harder.
So we built TurboGaff.
TurboGaff takes the listings on an agent’s own website and turns them into property videos automatically. That includes films for individual properties, but also videos built from multiple listings — new instructions, top properties, homes in a particular area, lettings and other regular content an agency can use across its marketing.
The idea isn’t to replace photography, portals or traditional property marketing. It’s to make it much easier for agents to do something useful with the content they’ve already created.
Why we think it matters
Most property marketing is designed for people who are already looking for a property.
That’s exactly what the portals are good at. But an estate agency also needs to be seen by the people who aren’t searching today: the homeowner thinking about selling in six months, the landlord considering changing agents, or the buyer who wasn’t planning to move until the right house appeared in their feed.
YouTube and social media give agents a way to reach that audience, but producing enough good video to keep those channels interesting is expensive and time-consuming.
We think it should be neither.
And there’s a simpler reason too. Estate agents need ways to differentiate themselves. If you can tell a prospective vendor that their property won’t simply be listed, but will also be turned into video and actively marketed across your channels, that’s another reason to instruct you.
How we approach it
TurboGaff works from an agent’s own website, not from property portals. The facts it uses about a property come from the agent’s published listing.
We also think buyers should know what they’re looking at. If TurboGaff shows generated content — for example, an empty room virtually furnished to illustrate what it could look like — we say so on screen.
We’re building TurboGaff around a fairly simple principle:
Agents have already created the content. Technology should make it work harder.
We’re in beta
TurboGaff is currently in beta. We’re working with agents, seeing how they use it and deciding what to build next.
If something doesn’t work, something looks wrong, or you think we’re missing something obvious, we’d like to hear about it.